Anki DRIVE

Packaging form factor and design developed for consumer robotics product, Anki Drive. The structure consists of a rigid telescoping box with exterior leading edges that were chamfered to give the perception of speed and movement, while providing a large “track-like” space to showcase a hero shot of the car. The overall tonality of the design was intended to allude the premium and innovative qualities of the Anki DRIVE brand and experience.
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